Back from Baselworld 2013. It was a hard drive and an overwhelming experience.
It was pouring with rain last Saturday, so the 5 hours driving on the motorway with lots of roadwork has not really been a pleasure. We started at 3:00, arrived at 8:00, had a breakfast and spent the day at the fair. Exactly in time for our way back, the rain came again - we started at 19:00 and were back at 23:30.
The fair is large - impossible to watch everything interesting inner one day. So I reduced my photo activities almost to the Rado booth and visited as much as possible, trying to motivate my kids, who didn´t want to see even more watches after a few hours. ;)
Interesting architecture, the new bulding with the new main entrance, which had been built inner the last year.
Old main entrance
New main entrance
New main entrance
Nice McLaren at the Tag Heuer booth
I actually didn´t plan to visit the fair this year, but was invited by Rado. They are researching about their history at the moment and so came to my HP and finally contacted me.
So I have to thank Rado for an interesting day. I got a conducted tour around the Rado booth and had an interesting meeting with some of their marketing people and with CEO Matthias Breschan.
He is a very nice and professional guy and IMHO found exactly the right way for a successful future of Rado - building a bridge between the amazing designs of the past and the modern production with high-tech materials. Looking forward to the future but being conscious about the own history.
What they showed: The Hyperchrome line with the Glam Slam-, UTC-, Court- and "normal" models, the DiaMaster line with the sensational RHW1, the D-Star line with the amazing Split Second chronograph, the True Thinline and the Esenza line with the interesting ladies´ Esenza Ceramic Touch.
I will show them - model line by model line - with a mix of own and Rado pictures and the info I received.